Most monetization advice for Roblox assumes you already have players: watch your conversion funnel, A/B test your prices, study session data. All of that is real — and none of it is available the week before launch, when the decisions that shape your revenue are actually made.
The good news is that a surprising amount of monetization quality is structural. It lives in your game’s catalog and UI before a single player joins: what exists to buy, how prices relate to each other, and whether anyone can actually find the things you’re selling. Structure can be audited on a baseplate. This is that audit, organized as three passes — the same three passes our rule engine runs automatically.
Pass 1 — Does anything exist to buy?
It sounds absurd, but it’s the first and cheapest check: open your game’s monetization settings and count. If you have zero game passes and zero developer products, every other question is moot. Our engine (no-monetization-detected) caps the entire audit score at 35/100 in this state, because a game with nothing purchasable trivially “passes” every other check — an empty baseplate shouldn’t score 98.
The subtler version of this failure is a catalog that exists but is structurally one-sided. Game passes are one-time purchases: once a player owns your five passes, that player’s spending with you is mathematically finished. If your catalog is passes-only, your most committed fan — the player who wants to keep supporting the game — has no way to do it. The engine flags this as no-repeatable-purchases, a warning worth 8 points, and the fix is one developer product: a currency pack, a revive, a boost. For the full comparison of the two purchase types and which to build first, see Game Pass vs Developer Product.
- At least one game pass exists and is on sale.
- At least one developer product exists — something a player can buy twice.
- Nothing in the catalog is accidentally off-sale or priced at 0.
Pass 2 — Is the price architecture deliberate?
Take every priced item in your game — passes and products together — and write the numbers in a sorted list. That list is your price architecture, and three shapes should worry you.
No cheap entry. If the cheapest item on the list costs more than 150 Robux, a hesitant player has no low-stakes way to make a first purchase. The engine raises no-low-cost-entry-pointhere; the recommendation is an entry item somewhere around 25–50 Robux. The first purchase is a trust decision as much as a value decision, and trust is easier to extend at 25 Robux than at 400.
Everything costs the same. If all your priced items sit at one price point (single-price-point), players have no reference points — nothing looks cheap, nothing looks premium, every item is an identical decision. A deliberate ladder fixes this; we’ve written up the full structure in How to Price Roblox Game Passes: The 3-Tier Ladder.
One number is wildly off. If a single pass or product is priced at four times your median or more (gamepass-price-outlier, dev-product-price-outlier), it’s either an intentional premium anchor — fine — or a typo. A 1,999 that should have been 199 is an easy mistake to ship and an expensive one to leave up. The audit can’t know which it is; it can make sure you look.
Finally, count your passes. Past roughly fifteen (too-many-gamepasses), a pass list stops being a menu and becomes homework. Overlapping passes usually consolidate into a bundle that is easier to evaluate and easier to buy.
Pass 3 — Can players actually reach any of it?
This is the pass developers skip most often, because in Studio youknow where everything is. Players don’t. The structural question is: for each thing you sell, what UI surface leads to it?
If you have products but no shop screen, discovery depends entirely on scattered purchase prompts (monetization-without-shop-ui, a warning). If you have products, no shop screen, andno purchase prompts, your catalog may be literally unreachable — the engine escalates that same rule to critical, a 15-point penalty, because it’s no longer a discoverability problem but an existence problem.
The inverse failure exists too: a shop screen with nothing behind it (shop-ui-without-products) — usually an unfinished build, or a soft-currency shop with no Robux on-ramp. Either way it spends player attention on a surface that can’t convert.
Then audit the prompts themselves: every purchase prompt needs a visible close button and a visible price, and six-plus distinct prompts scattered through a game start to read as aggressive. Those three checks have enough failure modes that they get their own article.
How the score adds up
When our engine runs this checklist, it starts at 100 and subtracts: 15 per critical finding, 8 per warning, 2 per informational flag, with the 35-point cap while nothing is purchasable. The exact numbers matter less than the ordering they encode: reachability and hostile prompts first, catalog shape second, price tuning third. Fix in that order and each pass makes the next one meaningful.
You can run all of this by hand with the checklist above — it takes maybe half an hour of honest counting. Or you can let the plugin do the counting in about a minute and spend the half hour fixing what it finds.